The “Bond over…” Ad Campaign
This ad campaign for the luxury fragrance brand, Bond No. 9 New York boldly goes where no previous campaigns have gone before. The ads target an ever-growing sex-positive community.
I believe the best advertising campaigns are bold, unique, and controversial. Photographs taken for this project will be sexually suggestive, a sharp turn for the brand’s previous campaigns. Using the double entendre, “Bond over...” the campaign will convey a cheeky message that suggests Bond No. 9 New York is sex in a bottle.
The iconic Bond no. 9 bottle filled with an image of 2 jockstraps, a Bond no. 9 Wall Street bottle, and a necklace laying on a couch cusion... Photo by Bzarhodgpodg
The iconic Bond no. 9 bottle filled with an image of a couch, throw pillows, and a strewn jockstrap... Photo by Bzarhodgpodg
The iconic Bond no. 9 bottle filled with an image of a bed, downed ring light, and men's and women's underwear... Photo by Chris Edwards